Blog, Articles, and Updates - Mentalist Kevin Viner
Mentalist Kevin Viner entertainers Starbucks Chairman Howard Schultz
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Lessons From Howard Schultz

A couple of months ago, I received a call to fly to Seattle for a last-minute event. Howard Schultz, the famed Starbucks CEO, was hosting a retirement party and wanted…

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Selective Attention
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Selective Attention: How Does a Mentalist Do It?

IMPORTANT: WATCH THE VIDEO BELOW BEFORE YOU GO ANY FURTHER Did you watch it? If not, don’t cheat yourself out of the experience. If you have, read on! You may…

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On the Road: Aruba

Home to some of the world’s most beautiful beaches, Aruba is one of the Dutch ABC Islands, along with Bonaire and Curacao. I was brought out to deliver a mind reading…

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How Groups Think, and Why It Matters

As a mentalist, I’m typically onstage in front of a group that ranges in size from 15 individuals to 18,000. While the sizes of the groups have varied, their dynamics…

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confirmation bias
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Confirmation Bias: Do All Those People Really Agree With Me?

As a college student, my writing 39C professor taught us to always question the source of our information. In a world where Facebook and Google know more about us than…

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The Rubber Hand Illusion
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The Rubber Hand Illusion

Mentalism is based in part on building performances that take advantage of natural cognitive biases and illusions. This is the first in a series that will explore the inner workings…

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Kevin Viner Frank Abignale Jr.
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Catch Me If You Can

One of my favorite parts of performing for a living is catching up with old friends, as well as meeting new friends. At a corporate program in Phoenix earlier this…

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Surprise: An Emotional Multiplier

At one of my recent events, a client shared with me their company’s mission statement. The final word was “Exceed,” which they meant as exceeding their clients’ expectations. For this…

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Playing Cards: Espionage Is the Name of the Game

Playing cards have been a huge part of my life since childhood. I’ve used them to learn sleight of hand, enjoyed games with family, and even cheated at gambling when…

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The Real Secrets: Improving Your Memory (pt. 2)

We left our previous discussion, in part 1, with one of the cornerstones of all memory technique, the linking method. If you missed that article, then this won’t make much…

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